Identify direct marketing
- What is direct marketing?
- What are direct marketing purposes?
- What are service messages?
- How can we decide if what we want to do is direct marketing?
Plan direct marketing
- Why it is important to plan our direct marketing activities?
- What type of information do we want to use?
- What direct marketing activity do we want to do?
- Can we use ‘live’ calls for our direct marketing?
- Can we use automated calls for our direct marketing?
- Can we use electronic mail (including emails and texts) for our direct marketing?
- Can we use post to send our direct marketing?
- Can we use online advertising for our direct marketing?
- Can we use social media for our direct marketing?
- Is there any information we must give people when we send direct marketing to them?
- Can we share information for direct marketing purposes?
- Can we work with others on our direct marketing?
- How do we decide what our data protection reason (“lawful basis”) is for direct marketing?
- How do we make sure the information we use for direct marketing is accurate?
- How long should we keep information for direct marketing purposes?
Collect information and generate leads
- What is collecting information and generating leads for direct marketing?
- What do we need to tell people if we collect their information directly from them?
- What do we need to tell people if we collect their information from other sources?
- Can we use publicly available personal information for direct marketing purposes?
- Can we find out additional contact details for people from other sources?
- Can we get new contact details for people from other sources, if their details are no longer correct?
- Can create profiles of people for direct marketing?
- What do we need to consider when buying or renting information for direct marketing?
Respect people's preferences
- Why is it important to respect people’s preferences?
- What do we do if someone objects to our direct marketing?
- What do we do if someone opts out of our direct marketing?
- What do we do if someone withdraws their consent?
- What are direct marketing suppression lists?
- What do we do if someone asks us to delete their information?