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Figure 1: An organisation operates a subscription model. It decides to adopt a consent or pay model on top of this subscription model. The difference between the “consent” and “pay” option should ensure that people are able to freely give consent and reflects the “appropriate fee” in our guidance. That is, the value that people associate with not sharing their personal information for the purposes of personalised advertising.

  Subscription option where the user chooses to “consent” Subscription open where the chooses to “pay”
Access to the core service Yes Yes
Processing information for the purposes of personalised advertising Yes No
Personalised advertising Yes No
Price Subscription fee Subscription fee + appropriate fee