Enforcement action

Pinnacle Life Limited

07 March 2024, Monetary penalties, Finance insurance and credit

Between 5 May 2021 to 5 May 2022, there were 47,998 connected calls unsolicited direct marketing calls being made to subscribers who were registered with the TPS and who had not notified Pinnacle Life Limited that they were willing to receive such calls, and four complaints being submitted as a result.

Ministry of Defence

26 February 2024, Monetary penalties, Central government

The MOD sent emails inadvertently using the “To” field rather than the “BCC” field. 265 unique email addresses were disclosed in breach of GDPR Article 5(1)(f). The MOD were fined £350,000.

L.A.D.H Limited

19 January 2024, Monetary penalties, Finance insurance and credit

L.A.D.H Limited sent 31,329 direct market text messages to individuals in breach of regulation 22 and 23 of PECR. The company was fined £50,000 and issued with an enforcement notice.

Poxell Ltd

16 January 2024, Monetary penalties

Poxell first came to the attention of the Commissioner in April 2022 as part of an investigation formed to assess and analyse complaint trends in relation to the energy and home improvements sector. The investigation established that between 31 March 2022 and 20 July 2022, Poxell made 2,647,805 unsolicited direct marketing calls in breach of regulations 21 and 24 of PECR. The above resulted in 413 complaints to the ICO and TPS reporting tools. Individuals stated calls were about energy products, specifically driveway repairs, windows, doors and insulation. Several complainants reported that they had not consented to receive calls which were persistent in nature, one individual stated they had received over 40 calls, and they thought calls may be a scam.

Skean Homes Ltd

16 January 2024, Monetary penalties

Skean first came to the attention of the Commissioner in 2022 as part of an operation formed to assess and analyse complaint trends in relation to the energy and home improvement sector. The Commissioner identified a number of complaints against "Eco Hub", "Driveway Solutions" and "Eco Driveways", in which complainants stated that the calls were promoting energy grants for resin driveways. The investigation established that between 2 March 2022 and 31 May 2022, Skean instigated 614,342 unsolicited direct marketing calls in breach of regulations 21 and 24 of PECR. The above resulted in 31 complaints to the ICO and TPS reporting tools.

Grocery Delivery E-Services UK Ltd t/a HelloFresh

12 January 2024, Monetary penalties, Retail and manufacture

The Information Commissioner’s Office (ICO) has fined food delivery company HelloFresh £140,000 for a campaign of 79 million spam emails and 1 million spam texts over a seven-month period. The marketing messages were sent based on an opt-in statement which did not make any reference to the sending of marketing via text, and which was also bundled with an age confirmation statement which was likely to unfairly incentivise customers to agree. Customers were also not given sufficient information that their data would continue to be used for marketing purposes for up to 24 months after cancelling their subscriptions.

Argentum Data Solutions Ltd

26 October 2023, Monetary penalties, General business

Between 1 January 2021 and 31 January 2022 there were a total of 2,330,423 SMS sent without consent. 24,309 were sent by ADS directly and it allowed its lines to be used by third parties to send the remaining 2,306,114. These messages were sent in breach of regulation 22 of PECR. ADS came to our attention following a review of complaints received by the 7726 spam reporting tool.

Digivo Media Limited

03 October 2023, Monetary penalties, Finance insurance and credit

Between 24 March 2021 and 7 September 2021 there were 415,041 texts delivered without valid consent – breach of Regulation 22 of PECR. Digivo came to the ICO’s attention following a review of debt management complaints received via the SPAM reporting tool.

MCP Online Ltd

28 September 2023, Monetary penalties, Finance insurance and credit

Between 1 January 2022 and 28 September 2022 there were 20,939 calls made to CTPS or TPS registered numbers – breach of Reg 21 and 24 of PECR. MCP came to the ICO’s attention following a review of complaints made to the Telephone Preference Service (TPS) in November 2021 as part of Operation Torc, which has been set up to investigate unsolicited pensions calls.