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Enforcement action

21 in total

Pinnacle Life Limited

07 March 2024, Monetary penalties, Finance insurance and credit

Between 5 May 2021 to 5 May 2022, there were 47,998 connected calls unsolicited direct marketing calls being made to subscribers who were registered with the TPS and who had not notified Pinnacle Life Limited that they were willing to receive such calls, and four complaints being submitted as a result.

L.A.D.H Limited

19 January 2024, Monetary penalties, Finance insurance and credit

L.A.D.H Limited sent 31,329 direct market text messages to individuals in breach of regulation 22 and 23 of PECR. The company was fined £50,000 and issued with an enforcement notice.

Digivo Media Limited

03 October 2023, Monetary penalties, Finance insurance and credit

Between 24 March 2021 and 7 September 2021 there were 415,041 texts delivered without valid consent – breach of Regulation 22 of PECR. Digivo came to the ICO’s attention following a review of debt management complaints received via the SPAM reporting tool.

MCP Online Ltd

28 September 2023, Monetary penalties, Finance insurance and credit

Between 1 January 2022 and 28 September 2022 there were 20,939 calls made to CTPS or TPS registered numbers – breach of Reg 21 and 24 of PECR. MCP came to the ICO’s attention following a review of complaints made to the Telephone Preference Service (TPS) in November 2021 as part of Operation Torc, which has been set up to investigate unsolicited pensions calls.

RHAP Ltd

21 September 2023, Monetary penalties, Marketing

RHAP Ltd made 15,288 marketing calls to individuals in breach of regulation 21 of PECR. The company was fined £65,000 and issued with an enforcement notice.

House Hold Appliances 247 Ltd

21 September 2023, Monetary penalties, Marketing

House Hold Appliances 247 Ltd made 19,069 marketing calls to individuals in breach of regulation 21 of PECR. The company was fined £55,000 and issued with an enforcement notice.

F12 Management Ltd

21 September 2023, Monetary penalties, Marketing

F12 Management Ltd made 1,346,019 marketing calls to individuals in breach of regulation 21 of PECR. The company was fined £200,000 and issued with an enforcement notice.

Cover Appliance Ltd

21 September 2023, Monetary penalties, Marketing

Cover Appliance Ltd made 511,499 marketing calls to individuals in breach of regulation 21 of PECR. The company was fined £200,000 and issued with an enforcement notice.

SGS Home Protect Ltd

21 September 2023, Monetary penalties, Marketing

SGS Home Protect Ltd made 24,214 marketing calls to individuals in breach of regulation 21 of PECR. The company was fined £70,000 and issued with an enforcement notice.

Simply Connecting Ltd

06 September 2023, Monetary penalties, Marketing

Simply Connecting Ltd sent 441,830 direct marketing text messages to individuals in breach of regulation 22 of PECR. The company was fined £40,000 and issued with an enforcement notice.

Ice Telecommunications Ltd

16 May 2023, Monetary penalties, Marketing

Ice Telecommunications Ltd made 72,682 unsolicited marketing calls to businesses registered with the CTPS or TPS between 13 September 2021 and 31 January 2022.

UK Direct Business Solutions Limited

16 May 2023, Monetary penalties, Marketing

UK Direct Business Solutions Limited made 410,369 unsolicited marketing calls to businesses registered with the CTPS or TPS between 1 March 2020 and 31 October 2021.

Join the Triboo Limited

14 April 2023, Monetary penalties, Marketing

Between 1 August 2019 and 19 August 2020, a confirmed total of 107 million direct marketing messages were sent by Join the Triboo Limited and from those messages 437,324 were received by distinct individuals. This means that each individual received on average 244 emails during the relevant period and that those messages contained direct marketing material for which subscribers had not provided valid consent.

Monetise Media Limited

14 December 2022, Monetary penalties, Marketing

Between 28 July 2020 and 28 July 2021, Monetise Media Limited engaged in the transmission of a total of 3,506,157 direct marketing emails and text messages. These subscribers had not provided valid consent, contrary to the regulation 22 of PECR.

Ryan Hill Partners

14 December 2022, Monetary penalties, Marketing

Between 1 September 2019 and 30 November 2020, Ryan Hill Partners sent 463,360 SMS messages, of which 409,468 were delivered, which were unsolicited direct marketing messages sent to subscribers who had not consented to receiving them, contrary to regulation 22 of PECR.  

Allapplianceservices UK Ltd

07 December 2022, Monetary penalties, Marketing

Allapplianceservices UK Ltd (AUKL), based in Brighton, made 99,313 unsolicited direct marketing calls to people registered with the TPS between 1 January 2021 and 28 June 2021.  AUKL came to the attention of the ICO via the Financial Conduct Authority. The ICO’s investigation found AUKL appeared to use pressure tactics during the calls insisting card details were given, with one person saying they “just wanted AUKL to go away” and so handed over their payment details. The ICO concluded the company contravened electronic marketing law in order to maximise turnover and profit. One of the complainants had reduced capacity as a result of a stroke, with a second having dementia. The ICO has fined AUKL £85,000.

Boiler Breakdown Limited

07 December 2022, Monetary penalties, Marketing

Boiler Cover Breakdown Limited (BCBL), based in Sutton, Surrey made 9,075 unsolicited direct marketing calls to people registered with the TPS between 1 January 2020 and 31 August 2020. Boiler Breakdown Limited (BBL) also based in Sutton, Surrey made 348,724 unsolicited direct marketing calls to people registered with the TPS during the same time period. Both companies have the same Director, with phone lines rented by one company used by both businesses to make calls. The ICO’s investigation found calls were specifically targeted towards vulnerable people. The ICO has fined BCBL £120,000 and BBL £140,000. Both companies have also been issued with an enforcement notice demanding they comply with the law within 30 days. Both companies have appealed to the First-tier Tribunal against the ICO’s monetary penalty notices.

Boiler Cover Breakdown Limited

07 December 2022, Monetary penalties, Marketing

Boiler Cover Breakdown Limited (BCBL), based in Sutton, Surrey made 9,075 unsolicited direct marketing calls to people registered with the TPS between 1 January 2020 and 31 August 2020. Boiler Breakdown Limited (BBL) also based in Sutton, Surrey made 348,724 unsolicited direct marketing calls to people registered with the TPS during the same time period. Both companies have the same Director, with phone lines rented by one company used by both businesses to make calls. The ICO’s investigation found calls were specifically targeted towards vulnerable people. The ICO has fined BCBL £120,000 and BBL £140,000. Both companies have also been issued with an enforcement notice demanding they comply with the law within 30 days. Both companies have appealed to the First-tier Tribunal against the ICO’s monetary penalty notices.

Repair Plans UK Limited

07 December 2022, Monetary penalties, Marketing

Repair Plans UK Limited (RPUK), based in Brighton made 21,347 unsolicited direct marketing calls to people registered with the TPS between 18 January 2021 and 7 September 2021. RPUK came to the attention of the ICO via West Sussex Trading Standards. The ICO’s investigation found the company targeted a specific demographic, as they bought data which asked for people aged 60+, were homeowners and had a landline, and made false and misleading statements during their calls. Throughout the investigation the company failed to provide any details of their compliant marketing procedures and the ICO found at least one incident of £180 being taken unnecessarily from a person’s bank account. The ICO has fined RPUK £70,000 and issued an enforcement notice demanding the company comply with the law within 30 days.

Utility Guard Limited

07 December 2022, Monetary penalties, Marketing

Utility Guard Limited (UGL), based in Chichester, West Sussex made 1,932 unsolicited direct marketing calls to people registered with the TPS between 4 August 2020 and 28 July 2021. The ICO investigation found the company did not hold a TPS licence, were calling customers, some of which were designated by “trueCall” as vulnerable, and had taken money from a person who has dementia. The company showed a wilful disregard of the law and failed to respond to multiple enquiries from the ICO. The ICO has fined UGL £20,000 and issued an enforcement notice demanding the company comply with the law within 30 days.

Zuwyco Limited

11 November 2022, Monetary penalties, Finance insurance and credit

Between 1 January 2021 and 1 August 2021, Zuwyco Limited used a public telecommunications service for the purposes of making 93,558 unsolicited calls for direct marketing purposes to subscribers who had been listed on the TPS register for not less than 28 days, contrary to regulation 21(1)(b) of PECR. This resulted in seven complaints being made to the TPS and the Commissioner.