Direct Choice Home Improvements Limited was given a £50,000 civil monetary penalty by the Information Commissioner’s Office (ICO) in March 2016. It was also issued with a formal Enforcement Notice, requiring it to cease contacting people registered with the Telephone Preference Service.

Direct Choice has been prosecuted for breaching the notice on 12 February 2018.

Nobody from the company appeared when the case was heard at Swansea Magistrates’ Court and an offence under s47 of the Data Protection Act 1998 was proved in absence. Direct Choice, based in Llansamlet, Swansea, was fined £400 and was also ordered to pay £364.08 and a victim surcharge of £40.