The UK’s independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals.

Between 23 August 2019 and 7 April 2020, a confirmed total of 491,995 direct marketing messages were sent by Seafish Importers Limited and received by subscribers. Of those messages, 276,866 were sent between 20 March 2020 and 7 April 2020, during the height of the Covid-19 pandemic, relating to the sale of face masks. These messages contained direct marketing material for which subscribers had not provided valid consent.