The ICO exists to empower you through information.

Consultation process

Consider how to consult with relevant stakeholders: describe when and how you will seek individuals’ views - and specifically how you will seek the views of children and parents – or justify why it’s not possible to do so. Who else do you need to involve within your organisation? Do you need to ask your processors to assist? Do you plan to consult experts in children’s rights and developmental needs? If not, why not? Do you plan to consult any other experts?

We have conducted website user-testing and consultation with adults and a children’s group to help develop our website.

We also consult with users, parents and guardians through a feedback questionnaire which includes questions on website usability and services, feedback on the toys we sell, and privacy. The consultation is conducted online with users, parents or guardians who have a user account.

All the toys sold through our shop need to meet toy safety standard EN-71. We only buy from companies that are members of the British Toy and Hobby Association and that adhere to the BTHA’s code of practice. We have not consulted with experts in children’s rights as we do not feel that the site represents a significant risk to children. We keep up to date with regulations related to online retail services, age assurance techniques and wider data processing issues through our representative bodies (eg CBI, FSB and BTHA).

We note that where residual risks have been identified, we are satisfied that they are limited and appropriate measures are in place to mitigate potential harm (see Step 5).