Big data, artificial intelligence (AI) and machine learning are becoming widespread in the public and private sectors. Data is being collected from an increasing variety of sources and the analytics being applied are more and more complex. While many benefits flow from these types of processing operations, when personal data is involved there are implications for privacy and data protection.

In our view though, these implications are not barriers. There are several tools and approaches that not only assist with data protection compliance but also encourage creativity, innovation, and help to ensure data quality. So it’s not big data or data protection, it’s big data and data protection. The benefits of big data, AI and machine learning will be sustained by upholding key data protection principles and safeguards.