If your organisation plans direct marketing campaigns, find out what you need to know about protecting personal information here. 

The rules around business-to-business marketing

Does the GDPR apply to business-to-business marketing? What counts as consent? These are just a couple of questions we get about business to business marketing under the new law.

Our document about the rules around B2B marketing, the GDPR and PECR answer these and many more.

Direct Marketing Association Data Protection 2018

Watch Elizabeth Denham's keynote speech, screened at the DMA's Data Protection 2018 event on Friday 23 February 2018.

Marketing campaigns

If you're planning a marketing campaign, you'll have to comply with a number of regulations. Some of these apply to unsolicited electronic messages sent by telephone, fax, email or text, while others apply to marketing material sent by post.

Requests for personal information

Your employees and customers have rights to see their personal information. They can make a subject access request to see the personal information you hold about them. Find out more information on this and what you need to do to reply to a request to access information.

Further reading