The ICO aims to increase the public's trust and confidence in how their data is used and made available. The Your Data Matters campaign gives us the opportunity to achieve this goal by offering 'off the shelf' communications materials to organisations who share this goal.
Download whichever materials from the communications package suit your organisation's communications channels and share them with your customers, service users and staff.
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In August 2017, benchmark research showed that on average only one in five people in the UK public have trust and confidence in companies and organisations using their personal data. We want to improve this number in the years ahead. But, educating the entire UK public is a huge task.
The campaign strapline, logo and communications material are the result of a close collaboration between the ICO and representatives from public and private sector organisations.
The aim is to deliver consistent educational messages that will help individuals understand the changing data protection environment in a practical and straightforward way. Messages that organisations, regardless of their sector or size, can refer to, link to or repeat to complement their own customer and staff communications. We hope the campaign can ease the burden on organisations having to create their own materials while at the same time ensuring a coherent message is communicated.