The ICO’s Regulatory Sandbox aims to support organisations who are creating products and services which utilise personal data in innovative and safe ways.
The Betting and Gaming Council entered the Sandbox to explore the gambling industry’s development and trial of a Single Customer View (SCV) solution. The trial built on the work previously undertaken by the Gambling Commission within the Sandbox in 2021.
The SCV solution developed by the BGC and the participating operators (Entain, William Hill, 888, Gamesys, Bet365 and Flutter) aims to enable a more unified and proactive intervention by gambling operators to reduce incidents of gambling related harm.
Following the completion of the Sandbox pilot, the data-sharing project – now known as GamProtect – will be implemented across the gambling industry with support from the Betting and Gaming Council.