The ICO exists to empower you through information.

In our data-driven world, it’s more important than ever to know who is using your personal data, and why. It’s your right to be informed about how organisations are using your data, even if it happens behind the scenes. This includes understanding how people use your data to target you with social media adverts.

We’ve created a number of resources to help you understand how companies might be using your data to target you online and why, and how you can control who is targeting you.


Social media privacy settings

Read more about privacy on social media and download our factsheets covering Facebook, Twitter, Snapchat, LinkedIn and Google.


Find out about microtargeting - a form of online advertising that analyses personal data to identify the interests of a specific audience or individual in order to influence their actions.

Political campaigning practices - direct marketing

Find out more about what political campaigners can and can't do when contacting you with direct marketing.

Political campaigning practices - data analytics

Find out more about political campaigners targeting voters using data analytics.

Contact us

Get in touch with any questions or queries.