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Apply the journalism exemption

Contents

What does the legislation say?

13.1 You must generally comply with the requirements of data protection law when you use personal information for journalism. In a lot of cases this is straightforward.

13.2 You can, however, apply the journalism exemption when you meet certain criteria. When you apply it, you no longer have to comply with specific requirements of data protection law.

13.3 You can apply the exemption to most requirements as specified in the highlighted boxes at the start of each section of this code (see 13.3 in Reference notes).  

13.4 To apply the exemption, you must:

  • use personal information for a journalistic purpose;
  • act with a view to the publication of journalistic material;
  • reasonably believe publication would be in the public interest; and
  • reasonably believe that complying with a part of data protection law would be incompatible with your journalistic purpose.

13.5 You must form, and be able to demonstrate, a reasonable belief that publication would be in the public interest and that complying with part of data protection law would be incompatible with your journalistic purpose.

13.6 You must have regard to specific industry codes or guidelines that are relevant to you as specified in the DPA 2018.

13.7 You must consider the general special public interest in freedom of expression and information.

How do we comply?

13.8 In a lot of cases, it is straight forward to comply with data protection law when you use personal information for journalism. However, you can apply the journalism exemption if you reasonably believe that complying would be incompatible with your journalistic purpose and the other criteria for using the exemption are met.

Using personal information for a journalistic purpose

13.9 Data protection law does not define journalism, so you should interpret it broadly in line with its everyday meaning and purpose, using relevant case law as a guide as appropriate (see 13.9 in Reference notes).

13.10 Journalism is one of the “special purposes” in data protection law covered by the exemption. This includes artistic, literary, and academic purposes. The special purposes as a whole are likely to cover everything published in a newspaper or magazine, or broadcast on radio or television, including their online content (except paid-for advertising).

13.11 However, journalism is not limited to professional journalists and media organisations. For example, members of the public may carry out journalism, typically online. This is sometimes known as “citizen journalism”.

13.12 The exemption can also apply when you use personal information for journalism, as well as another purpose. For example, a campaign group can use personal information for both journalism and campaigning.

Acting with a view to the publication of journalistic material

13.13 Where you use personal information for journalism with a view to the publication of journalistic material, the exemption can cover all the personal information you collect, use, or create as part of your journalistic activity, both before and after publication and regardless of whether you actually publish it.

13.1 You publish material when you make it available to the public, even if it is not accessible to everyone (eg there is a subscription or a paywall).

Reasonable belief

13.15 Your reasonable belief for the journalism exemption concerns whether:

  • you reasonably believe there is a public interest in publication; and
  • complying with part of data protection law is incompatible with your journalistic purpose.

13.16 Having a reasonable belief involves forming your own view on the points in 13.15 above. You should, however, be able to justify your view so that another reasonable person would consider that it is objectively reasonable. Forming a reasonable belief can include editorial discretion, which is an essential part of the journalistic exercise (see 13.16 in Reference notes).

13.17 When considering how you would demonstrate that you made a reasonable decision, you should decide what is appropriate depending on the circumstances, especially the level of risk (see 13.17 in Reference notes).

The public interest

13.18 To judge what is in the public interest, you should:

General public interest factors

13.19 The general public interest can take many forms. In the context of journalism, there is most obviously a public interest in the freedom to hold opinions and to receive and impart information. The right to freedom of expression and information is an essential foundation for democratic society protected by the HRA.

13.20 The right to freedom of expression and information concerns the right to exchange information, debate ideas and express opinion. A free press is clearly vital to this. Generally, a free press informs, entertains, and increases public debate and participation. It also acts as a public watchdog to hold the powerful to account and uncover wrongdoing.

13.21 There are many different journalistic fields, whether local or national, that can perform this role across a broad spectrum of news, from political, business, or investigative news to journalism focusing on lifestyle, arts, sports, and entertainment, such as showbusiness news and celebrity coverage.

13.22 There are also other rights that are fundamental to democracy. The courts balance these rights with the right to freedom of expression and information where relevant. The right to privacy is also protected by the HRA. A degree of privacy, and limits on intrusion is needed to protect people’s private and family life, their home and correspondence.

13.23 There is also a strong general public interest in data protection that enables people to understand and exercise proportionate control over their personal information. Sometimes personal information may be private, in which case it also involves the right to privacy.

13.24 Generally, there may be a stronger public interest in publishing information if someone is a public figure or has a role in public life, or is a professional or business person (see also Use personal information fairly).

Specific public interest factors

13.25 Although there is a strong general public interest in freedom of expression, when you are deciding what is ‘in the public interest’ you should consider the specific circumstances and balance different factors proportionately. Certain factors can generally add to the weight given to the public interest balance. For example:

  • how likely and severe any harm to the person concerned could be;
  • how likely the information is to enhance public debate and understanding; and
  • the extent to which information is already in the public domain.

Incompatible with a journalistic purpose

13.26 To decide whether you reasonably believe that complying with part of data protection law is incompatible with your journalistic purpose, you should consider:

  • the specific part of data protection law in question; and
  • your specific journalistic purpose.

13.27 In some cases, it will be obvious that this part of the exemption applies because it is not possible to both comply and achieve your journalistic purpose. For example, it is not possible to both comply with the principle to use personal information transparently and carry out covert surveillance at the same time. This would therefore be incompatible, and you would need to use the journalism exemption.

13.28 Alternatively, you may also reasonably believe that complying with part of data protection would harm your journalistic purpose to such an extent that it would become incompatible with it.

13.29 In general, the more serious the harm to your journalistic purpose, the more likely it is that you have formed a reasonable belief that compliance would be incompatible (see Reasonable belief above).

Reference notes

These reference notes support the Data protection and journalism code of practice (the code) but are not part of the statutory code itself.

13.3 Parts of data protection law that you no longer have to comply with when the journalism exemption applies

The journalism exemption can remove the usual requirements to comply with the following parts of the UK GDPR listed in Schedule 2 Part 5 paragraph 26(9) of the DPA 2018:

  • Article 5(1)(a) to (e) – the UK GDPR’s principles, apart from the security and accountability principles.
  • Article 6 – requirement to satisfy a lawful basis for processing
  • Article 7 – conditions for consent.
  • Article 8(1) and (2) – conditions for children’s consent.
  • Article 9 – rules relating to special category data.
  • Article 10 – rules relating to criminal offence data.
  • Article 11(2) – specific rules regarding informing people when their personal data has been anonymised.
  • Article 13(1) to (3) – requirement to provide privacy information to people when you have collected data directly from the data subject.
  • Article 14(1) to (4) – requirement to provide privacy information to people when you have not collected data directly from the data subject.
  • Article 15(1) to (3) – right of access.
  • Article 16 – right to have inaccurate or incomplete data rectified.
  • Article 17(1) and (2) – right to erasure (the right to be forgotten).
  • Article 18(1)(a), (b) and (d) – right to restrict processing.
  • Article 19 – requirement to inform third parties to whom data has been disclosed of a rectification, erasure or restriction.
  • Article 20(1) and (2) – right to data portability.
  • Article 21(1) – right to object to processing (except for direct marketing).
  • Article 34(1) and (4) – requirement to inform data subjects of a data security breach.
  • Article 36 – requirement to consult the ICO prior to any high-risk processing.
  • Article 44 – general principles for international transfers.

Although the journalism exemption is broad, you must always comply with some fundamental parts of data protection law, as follows:

  • The principle to be able to demonstrate that you comply.
  • The security principle.
  • The right to opt-out of direct marketing.
  • Rights about automated processing.
  • The right to compensation for material or non-material damage.
  • Registering with the ICO.
13.6 Specific industry codes

Specific industry codes listed in the DPA 2018 are as follows:

Although not listed in the DPA 2018, the IMPRESS standards code applies to its members.

13.9 Using personal information for a journalistic period

If you are not sure whether you are using personal information for a journalistic purpose, you may find it helpful to consider:

  • the purpose of the publication, including any reasons for publishing the information (eg informing the public);
  • how closely the activity aligns with the media’s traditional functions (eg holding the powerful to account);
  • whether you have made some attempt to align with typical journalistic standards or values (eg checking accuracy);
  • the content of the information, including any public interest in publication; and
  • the extent to which you have, or will, promote the information to the public.

The above factors are not exhaustive and it varies from case to case whether they are relevant, and the extent to which they are relevant.

For third party content or online “user-generated content”, you may find it helpful to consider whether you have applied any editorial judgement to the third party content. For example, to decide whether to include a reader’s response. The more editorial control you exerted, the more likely it is that you are using personal information for the purposes of journalism.

13.15 Reasonable brief

To make a decision that is objectively reasonable, factors you may find it helpful to consider include:

  • whether you have enough relevant and reliable information to make a reasonable decision; and
  • what weight to give to the information you decide to take into account to help you to make a balanced, proportionate decision.

In considering whether your belief is reasonable, it is not our role or a judge’s to disregard your decision lightly or substitute their own belief in place of yours. They will only consider the reasonableness of your belief on an objective basis.

You do not have to prove that publication is in the public interest or that complying with a specific part of data protection law would be incompatible with journalism. Nor do you need to arrive at the same conclusion as us or a judge. Different views may both be reasonable.

13.16 Editorial discretion

See case examples 19 and 20 below.

13.17 Demonstrating you have a reasonable belief

There are different ways to demonstrate a reasonable belief. You may also find it helpful to:

  • have a clear policy or process explaining who can make the decision and how;
  • be ready to demonstrate that you followed your policy or process, as well as any relevant industry codes or guidelines; and
  • keep a record of your decision. The level of risk involved will help you consider what may be appropriate and proportionate. You might do this at a later stage, if more appropriate.

What is relevant is your belief as the person with legal responsibility for personal information. However, you might decide to delegate responsibility for decisions to individual journalists, taking into account the level of risk. A policy may help you to be clear about who has the authority to make decisions.

13.19 General public interest

General examples include, but are not limited to:

  • upholding standards of integrity;
  • ensuring justice and fair treatment for all;
  • promoting transparency and accountability;
  • encouraging public understanding and involvement in the democratic process; and
  • securing the best use of public resources.

There may be a public interest in the general subject matter of the information. Examples include, but are not limited to:

  • protecting public health and safety;
  • preventing people from being misled;
  • exposing or detecting crime or anti-social behaviour; or
  • exposing corruption, injustice, incompetence, wrongdoing, negligence or unethical behaviour.

The above are only illustrative examples of general public interest factors. This is not an exhaustive list. It does not mean there is not a public interest in other journalism, including for example lifestyle, entertainment or showbusiness news.

13.20 The right to freedom of expression and information

The right to freedom of expression and information is protected by Article 10 of the ECHR. This is incorporated into UK law by the Human Rights Act 1998 (HRA). All public authorities, including the courts, have a duty to act compatibly with people’s rights under the ECHR. Article 10 says:

“1. Everyone has the right to freedom of expression. This right shall include freedom to hold opinions and to receive and impact information and ideas without interference by public authority and regardless of frontiers. This right shall not prevent States from requiring the licensing of broadcasting, television or cinema enterprises.

2. The exercise of these freedoms, since it carries with it duties and responsibilities, may be subject to such formalities, conditions, restrictions or penalties as are prescribed by law and are necessary in a democracy society, in the interests of national security, territorial integrity or public safety, for the prevention of disorder or crime, for the protection of health or morals for the protection of the reputation or rights of others, for preventing the disclosure of information received in confidence, or for maintaining the authority and impartiality of the judiciary”.

13.22 Equal status of human rights and the right to privacy

Equal status of human rights

None of the rights protected by the HRA take precedence over others as a matter of principle. This is consistent with Resolution 1165 (1998) of the Parliamentary Assembly of the Council of Europe, para 10 which says:

“The Assembly reaffirms the importance of everyone’s right to privacy, and of the right to freedom of expression, as fundamental to a democratic society. These rights are neither absolute nor in any hierarchical order, since they are of equal value”.

The right to privacy

The right to respect for private and family life is protected by Article 8 of the ECHR. This is incorporated into UK law by the HRA. All public authorities, including the courts, have a duty to act compatibly with people’s rights under the ECHR. Article 8 says:

“1. Everyone has the right to respect for his private and family life, his home and his correspondence.

2. There shall be no interference by a public authority with the exercise of this right except such as is in accordance with the law and is necessary in a democratic society in the interests of national security, public safety or the economic wellbeing of the country, for the prevention of disorder or crime, for the protection of health or morals, or for the protection of the rights and freedoms of others”.

13.23 Data protection

Protection for personal data derives specifically from the EU Charter of Fundamental Rights. Although the UK is no longer a member of the EU, data protection is incorporated into UK law through the UK GDPR and DPA 2018.

Case example 13

Freedom of Information Act 2000 (FOIA) - definition of journalism (paragraph 13.9 of the code)

UK Supreme Court

Sugar (Deceased) v BBC and another [2012] UKSC 4

The court considered the meaning of journalism to decide whether the BBC was required to respond to a request under FOIA. The wording for the derogation derives from data protection law.

The judge considered that journalism, art and literature is likely to include all types of “output” by the BBC to inform, educate or entertain the public. He added that because of the overlap between journalism, art and literature, there was unlikely to be value in a debate about whether journalism encompassed more than news and current affairs. (38)

The judge generally endorsed earlier analysis by a tribunal that journalism encompassed a range of activities including “…the collecting, writing and verifying of material for publication…the editing of the material, including its selection and arrangement, the provision of context for it and the determination of when and how it should be broadcast…the maintenance and enhancement of standards of the output by reviews of its quality, in terms in particular of accuracy, balance and completeness, and the supervision and training and journalists” (39).

However, the judge cautioned against tangential links when defining information held for the purposes of journalism: “…I would not be sympathetic to the notion that information about, for instance, advertising revenue, property ownership or outgoings, financial debt, and the like would normally be ‘held for purposes…of journalism’”(84).

Another judge agreed that there should be a “sufficiently direct link” to journalism. (106)

Case example 14

DPA 1998 - definition of journalism (paragraph 13.9 of the code)

High Court

NT1 & NT2 v Google LLC and ICO [2018] EWHC 799 (QB)

The judge in this case considered the meaning of journalism under the previous version of data protection law, which used similar wording.

He found that the operation of Google’s search engine was for purposes other than journalism. He said:

“The concept [of journalism] extends beyond the activities of media undertakings and encompasses other activities, the object of which is the disclosure to the public of information, opinions and ideas…”

However, he also explained that “the concept is not so elastic that it can be stretched to embrace every activity that has to do with conveying information or opinions. To label all such activity as ‘journalism’ would be to elide the concept of journalism with that of communication. The two are plainly not the same…”(98).

Case example 15

Data Protection Directive 95/46 - definition of journalism (paragraph 13.9 of the code)

ECJ

Satamedia (Case C-73/07)

The ECJ said the following about journalism:

“In order to take account of the importance of the right to freedom of expression in every democratic society, it is necessary, first, to interpret notions relating to that freedom, such as journalism, broadly” (56).

The court described journalism as an activity involving “the disclosure to the public of information, opinions or ideas” (61).

It added that, “…account must be taken of the evolution and proliferation of methods of communication and dissemination of information” (60).

Case example 16

Data Protection Directive 95/46/EC - definition of journalism (paragraph 13.9 of the code)

ECJ

Buivids (C-345/17)

Mr Buivids published a video taken in a police station on You Tube. He said that he wanted to draw attention to unlawful conduct.

The ECJ said that:

  • Mr Buivids could not rely on the exemption in data protection law for personal and household use because he had published a video on You Tube without any restrictions;
  • Mr Buivids could still be engaged in journalism, even though he is not a professional;
  • although journalism is a broad concept, it did not extend to all information published on the internet; and
  • in determining whether Mr Buivids is using personal data for journalism, Mr Buivids’ reasons for publication could be taken into account. However, it is not necessary to prove that there had been any unlawful conduct.
Case example 17

DPA 1998 - meaning of “acting with a view to publication” (paragraph 13.13 of the code)

Court of Appeal

Campbell v MGN Limited [2002] EWCA Civ 1373

In this case, the court considered the meaning of “with a view to publication” in the older version of data protection law.

The court said:

“…it would seem totally illogical to exempt the data controller from the obligation, prior to publication, to comply with provisions which he reasonably believes are incompatible with journalism, but to leave him exposed to a claim for compensation…the moment that the data have been published.

For these reasons we have reached the conclusion that, giving the provisions of the sub-sections their natural meaning…they apply both before and after publication”. (120-121)

Case example 18

DPA 1998 - meaning of “reasonable belief” (paragraph 13.15 of the code)

High Court

NT1 & NT2 v Google LLC and ICO [2018] EWHC 799 (QB)

The judge considered the meaning of “reasonable belief” under an older version of data protection law.

The judge said:

“Each of s.32(1)(b) and (c) has a subjective and an objective element: the data controller must establish that it held a belief that publication would be in the public interest, and that this belief was objectively reasonable; it must establish a subjective belief that compliance with the provision from which it seeks exemption would be incompatible with the special purpose in question, and that this was an objectively reasonable belief. That is the ordinary and natural meaning of the words used (and of the somewhat similar provisions of s.4 of the Defamation Act 2013…” (102)

Case example 19

DPA 1998, Misuse of Private information - editorial discretion (paragraph 13.16 of the code)

House of Lords

Campbell v MGN [2004] UKHL 22

In this case, the judge made the following comments about the scope of editorial discretion:

“There is no doubt that the presentation of material that it was legitimate to convey to the public in this case without breaching the duty of confidence was a matter for the journalists. The choice of language used to convey information and ideas, and decisions as to whether or not to accompany the printed word by the use of photographs, are pre-eminently editorial matters with which the court will not interfere. The respondents are also entitled to claim that they should be accorded a reasonable margin of appreciation in taking decisions as to what details needed to be included in the article to give it credibility. This is an essential part of the journalistic exercise.

But decisions about the publication of material that is private to the individual raise issues that are not simply about presentation and editing. Any interference with the public interest in disclosure has to be balanced against the interference with the right of the individual to respect for their private life. The decisions that are then taken are open to review by the court”. (112-113)

Case example 20

Misuse of private information – editorial discretion and evidence to demonstrate decision-making (paragraph 13.16 and 13.17 of the code)

High Court

Sicri v Associated Newspapers Ltd [2020] EWHC 3541 (QB)

The court referred to the concept of editorial discretion in this case. It said, “Properly understood, the authorities on the topic of editorial latitude are concerned with factors [such as] the importance of the free speech rights at stake, and – in particular – the appropriate way to give practical effect to those rights. That is why the Strasbourg authorities refer to ‘tone’ and to the ‘methods of objective and balanced reporting’, the ‘techniques of reporting’ and the ‘form in which’ information and ideas are conveyed’…the Court stated that Article 10 leaves it for journalists ‘to determine what details it is necessary to reproduce to ensure credibility’”.

The court said that it would determine the outcome of the case objectively, whilst giving weight to editorial discretion as appropriate. It said “The degree of latitude or weight giving to editorial decision-making depends on the circumstances”, including:

  • the subject-matter;
  • the nature of the information at stake;
  • the context in which the defendant wishes to use it, and
  • the extent to which the individual defendant can be seen to have relevant knowledge and expertise.

Commenting on a lack of evidence to demonstrate editorial decision-making on the public interest in line with the Editor’s Code (the requirements of which the ICO code echoes), the judge said:

“…the evidence falls well short of what the Code requires. It does not demonstrate that those responsible held a reasonable belief that identifying the claimant would serve and be proportionate to the public interest, or how such a belief was arrived at…There is no documentary evidence to support such a conclusion…There is no reliable evidence, either, that there was even a conversation on the matter”.

The judge said that he accepted that such decisions do not need to be made formally or recorded but said, “…if there is no record, and nobody can recall when or how it happened, a defendant may find it hard to ‘demonstrate’ any of the things which the Code requires to be demonstrated”. (131)

Case example 21

DPA 1998. Misuse of private information - public interest and proportionality (paragraph 13.18 of the code)

House of Lords

Campbell v MGN Ltd [2004] UKHL 22

In this case, there was a public interest in setting the record straight by publishing the fact that Miss Campbell had used drugs because she had repeatedly denied doing so in the media.

However, the published information revealed significant additional information. This included that Miss Campbell was receiving treatment at Narcotics Anonymous, the details of her treatment, and a photograph of her leaving a meeting with others. The court said anyone who knew the locality would know where it was.

The House of Lords found that there was not a sufficient public interest to justify publishing this additional information, particularly bearing in mind that it was sensitive health data which could put Miss Campbell’s recovery at risk.

Case example 22

ECHR -Importance of the right to freedom of expression and information, and the role of the press (paragraph 13.20 of the code)

Sunday Times v UK (No.2)  26 November 1991

The ECtHR court said:

“Freedom of expression constitutes one of the essential foundations of a democratic society…it is applicable not only to ‘information’ or ‘ideas’ that are favourably received or regarded as inoffensive as a matter of indifference, but also to those that offend, shock or disturb. Freedom of expression, as enshrined in Article 10, is subject to a number of exceptions which, however, must be narrowly interpreted and the necessity for any restrictions convincingly established.

These principles are of particular importance as far as the press is concerned. Whilst it must not overstep the bounds set…it is nevertheless incumbent on it to impart information and ideas on matters of public interest. Not only does the press have the task of imparting such information and ideas: the public has a right to receive them. Where it otherwise, the press would be unable to play its vital role of public watchdog”.(50)

Case example 23

DPA 1998 and Misuse of Private information - Importance of right to privacy (paragraph 13.22 of the code)

House of Lords

Campbell v MGN [2004] UKHL 22

The court said:

“The case involves the familiar competition between freedom of expression and respect for an individual’s privacy. Both are vitally important rights. Neither has precedence over the other. The importance of freedom of expression has been stressed often and eloquently, the importance of privacy less so. But it too, lies at the heart of liberty in a modern state. A proper degree of privacy is essentially for the well-being and development of an individual. And restraints imposed on government to pry into the lives of the citizen go to the essence of a democratic state…”

Case example 24

ECHR and HRA 1998 – balancing Article 8 and Article 10 rights (paragraph 13.22 of the code)

House of Lords

In re S (A Child) [2004] UKHL 47

At paragraph 17, Lord Steyn said the following about Article 8 and Article 10 of ECHR:

“First, neither article has as such precedence over the other. Secondly, where the values under the two articles are in conflict, an intense focus on the comparative importance of the specific rights being claimed in the individual case is necessary. Thirdly, the justifications for interfering with or restricting each right must be taken into account. Finally, the proportionality test must be applied to each. For convenience, I will call this the ultimate balancing test”.

Case example 25

DPA 1998 - meaning of “incompatible with a journalistic purpose”(paragraph 13.26 of the code)

First-Tier Tribunal

True Vision Productions (TVP) v ICO (EA 2019 0170)

This case concerned whether we were correct to impose a monetary penalty. Although not a binding precedent, this case shows how the judge considered whether compliance with data protection was incompatible with a journalistic purpose in this case.

The case was about filming in a maternity ward for the purpose of making a documentary about still births using CCTV. The fact that filming was taking place was not adequately brought to the mothers’ attention. The intention was to capture a woman’s reaction on being told the news.

The judge decided that there was a reasonable way that TVP could have collected the data it required in accordance with the principle of fairness. This meant that TVP had not correctly relied on the journalism exemption because compliance with the data protection principle was not incompatible with the journalistic purpose.

The judge considered editorial judgement and “whether there was any possibility of different but reasonable views.” He said, “…the use of hand held cameras would at least have made every mother aware that they were being filmed and their voices recorded” and “this was a modest, practical and reasonable alternative method…”

Key legal provisions

UK GDPR article 85 – duty to reconcile data protection with the right to freedom of expression, including processing for journalistic purposes

DPA 2018 schedule 2, part 5, paragraph 26 – special purposes exemption for journalistic, academic, artistic or literary purposes

DPA 2018 schedule 2, part 5, paragraph 26(5) – requirement for controller to take into account specific industry codes

DPA 2018 schedule 2 Part 5 paragraph 26(9) – provisions of the UK GDPR that can be disapplied by the special purposes exemption.

Further reading

UK GDPR guidance and resources: Children’s information

Industry codes contain guidance about the public interest including:

Independent Press Standards Organisation (IPSO) Editors’ Code of Practice;

BBC Editorial Guidelines;

Ofcom Broadcasting Code; and

IMPRESS Standards Code.

The Equality and Human Rights Commission website has further information about human rights generally.

The EctHR has also published detailed guidance on Article 10 and Article 8 of the ECHR