The ICO exists to empower you through information.

The guidance on this page is for people designing digital products and services that involve processing personal information. 

Getting started 

How to think about privacy in product design

Practical tools and guidance to design for privacy at all stages of the product design process, including kick-off, research, design, development, launch, and post-launch phases.

In detail

Designing for children

Guidance and resources for designing online services likely to be accessed by children and applying the standards of the children's code in practice.

Data protection by design and default

The UK GDPR requires you to integrate data protection concerns into every aspect of your processing activities.


Conference recordings - Privacy seriously? 2023

Design and product leaders revealed how they put privacy at the heart of responsible innovation. Watch recordings of talks titled - 'Privacy is a product issue', 'Privacy in the real world of tech', 'Ditching deceptive design', and 'Designing for safety'.

Practical tool - Age-appropriate mindsets Miro template

Practical tool - Data privacy moments Miro template