Online tracking
The guidance and resources on this page are suitable for businesses who want to track users and their activities online.
Detailed guidance
Consent or pay
Guidance to provide clarity and advice for any organisation currently operating, or considering, a “consent or pay” model in the UK.
Storage and access technologies
How the Privacy and Electronic Communications Regulations 2003 (as amended) (PECR) and where relevant, data protection law apply when you use technologies that store information, or access information stored, on someone’s device (eg a computer or mobile phone).
Resources
Taking control: our online tracking strategy
This strategy sets out how we will promote compliance with the law in 2025 to obtain a fairer online tracking ecosystem for people and business.