Views of the public
The ICO has conducted and commissioned a number of reports on customer satisfaction and information rights.
UK public's views
Public Attitudes on Information Rights (PAIR)
Our PAIR survey provides a benchmark of the public’s understanding of their information rights, identifies barriers and opportunities for public engagement across demographic groups, and measures progress of our ICO25 commitments.
This is part of a wider research project which will be carried out annually to monitor people's perceptions over time.
Children’s Data Lives
Children’s Data Lives provides the ICO with a foundational understanding of how children navigate the online world and how their behaviours intersect with their data rights. The research explores children’s awareness and perspectives on data, as well as the importance they place on privacy.
Data Lives
Data Lives provides the ICO with a foundational, empathy-led picture of what the UK public are thinking, feeling and doing regarding their personal information.
We wanted to bring to life people’s views and experiences of how they use personal information, what role it plays in their life and to observe how views change over time.
Cookies and Online Privacy Omnibus
We commissioned Savanta to ask 11 questions around online privacy and cookie preferences in their regular omnibus survey in March 2024. The results offer valuable insights into the public’s engagement with websites cookies, their attitudes towards online privacy, and their understanding of how websites and third-party organisations use their personal information.
Public Awareness Research 2022
Our Public Awareness survey explored people’s perceptions of the ICO and the work we do compared to other regulators. It also measured people’s awareness of their data rights, and how they exercise these rights. Revealing Reality conducted the survey online in July 2022 with a nationally representative sample of 2,067 adults across the UK.
Understanding the user experience of fertility and period tracking apps
This research was commissioned to build up the ICO’s understanding of the user experience of apps whose primary purpose is related to fertility or menstruation. The ICO required a more thorough understanding of how people select, sign up and use these apps as part of their daily lives and their experiences of these apps. In addition the research explores people’s understanding and expectations of how their personal information is used by these apps.
Annual Track
Annual Track 2021
We commissioned Harris Interactive to undertake the study on our behalf. The research assess levels of awareness experienced by individuals of their information rights.
Annual Track 2020
We commissioned Harris Interactive to undertake the study on our behalf. The research assess levels of awareness experienced by individuals of their information rights.
Annual Track 2019
We commissioned Harris Interactive to undertake the study on our behalf. The research assess levels of awareness experienced by individuals of their information rights.
Previous years
For previous years' results, visit our archive page.