The ICO exists to empower you through information.

The ICO has conducted and commissioned a number of reports on customer satisfaction and information rights.

UK public's views

Data Lives

Data Lives provides the ICO with a foundational, empathy-led picture of what the UK public are thinking, feeling and doing regarding their personal information.

We wanted to bring to life people’s views and experiences of how they use personal information, what role it plays in their life and to observe how views change over time.

Public Awareness Research 2022

Our Public Awareness survey explored people’s perceptions of the ICO and the work we do compared to other regulators. It also measured people’s awareness of their data rights, and how they exercise these rights. Revealing Reality conducted the survey online in July 2022 with a nationally representative sample of 2,067 adults across the UK.

Consumer Perspectives on Data Privacy

The ICO commissioned Accent to undertake research to understand consumers' willingness to share different types of personal data, the trade-offs they’re prepared to make and levels of trust in how organisations use their personal data.

Annual Track

Annual Track 2021

We commissioned Harris Interactive to undertake the study on our behalf. The research assess levels of awareness experienced by individuals of their information rights.

Annual Track 2020

We commissioned Harris Interactive to undertake the study on our behalf. The research assess levels of awareness experienced by individuals of their information rights.

Annual Track 2019

We commissioned Harris Interactive to undertake the study on our behalf. The research assess levels of awareness experienced by individuals of their information rights.

Annual Track 2018

This research assess levels of awareness experienced by individuals of their information rights.

Annual Track 2017

We commissioned ComRes to undertake the study on our behalf. The research assess levels of awareness experienced by individuals of their information rights.

Previous years

For previous years' results, visit our archive page.