Millions of UK AI users

Our engagement with companies through our AI and biometrics work has led to changes to generative AI products and services provided by the likes of Microsoft, LinkedIn and Meta.

That means the estimated 18 million people across the UK who use AI benefit from changes including enhanced transparency and security measures to stopping processing data altogether until they can adequately meet their obligations under the law.

We did this by working with the companies and providing clear advice on the legal rights people have. That includes publishing our response to our consultation on generative AI, and webinars on the use of AI. Over 300 people attended each session, and where feedback was collected, over 85% of attendees found them useful.

We’ll continue to work with organisations who want to innovate with AI, and we’ll act where organisations don’t respect the law. We’ll be supporting the development of an AI and ADM code of practice.