Millions of UK AI users

Our engagement with companies through our AI and biometrics work has led to changes to generative AI products and services provided by Microsoft, LinkedIn and Meta.  

An estimated 18 million people across the UK use AI. These users will benefit from our changes, which:  

• enhance transparency and security measures; and  
• stop data processing until organisations can meet their legal obligations.  

We’ve worked with organisations and have provided clear advice on people’s legal rights. This includes: 

• publishing our response to our consultation on generative AI, providing resources on AI and data protection and automated decision-making and profiling;  
• intervening directly with developers of generative AI products to address emerging risks to people’s information; and 
• taking enforcement action where biometric technologies pose risks to people’s rights (including action against Clearview AI and Serco Leisure for unlawful use of facial recognition). 

We’ve also supported organisations with webinars on the use of AI. Over 300 people attended each session, and where we collected feedback, over 85% of attendees found the webinars useful. 

We’ll continue to build on this work with organisations that want to innovate with AI. We’ll also act when organisations don’t respect the law. This includes:  

• developing a statutory code of practice on AI and ADM; and  
• providing clear and practical guidance on: 
  • transparency and explainability,  
  • bias and discrimination, and 
  • rights and redress.  

With this guidance, organisations have certainty on how to deploy AI in ways that uphold people’s rights and build public confidence.