Direct marketing and privacy and electronic communications (PECR)
Guidance stages explained
Drafting – During this stage we pull together all relevant information and create a structured draft.
Public consultation/call for views (optional) – Usually we carry out a public consultation or call for views before we complete the guidance. To understand more about how and when we do this, you can read our consultation policy.
Redrafting (following consultation) – We make changes to the draft guidance to clarify issues and meet the needs of our audience.
Withdrawn – Occasionally we decide to not proceed with a guidance project. If so, we’ll mark it as withdrawn and remove it when we next update this page. If we decide to revisit an issue, we add a new entry to this page.
Published – Guidance is final and available on the website
List of guidance in development
Update to Direct Marketing and Privacy and Electronic Communications Guidance
Update of guidance to include amendments from the Data (Use and Access) Act.
Stage: Redrafting (following consultation)
Public consultation: Yes (closed)
Final version of guidance due for publication: Winter 2025/2026
Direct Marketing Advice Generator
Update of existing tool to include amendments from the Data (Use and Access) Act.
Stage: Drafting
Public consultation: No
Final version of guidance due for publication: Spring 2026