Allapplianceservices UK Ltd (AUKL), based in Brighton, made 99,313 unsolicited direct marketing calls to people registered with the TPS between 1 January 2021 and 28 June 2021. AUKL came to the attention of the ICO via the Financial Conduct Authority. The ICO’s investigation found AUKL appeared to use pressure tactics during the calls insisting card details were given, with one person saying they “just wanted AUKL to go away” and so handed over their payment details. The ICO concluded the company contravened electronic marketing law in order to maximise turnover and profit. One of the complainants had reduced capacity as a result of a stroke, with a second having dementia. The ICO has fined AUKL £85,000.