Breathe Services Ltd (BSL), a debt advice company based in Bolton, first came to the attention of the ICO as part of a wider investigation into complaints received about unsolicited phone calls to potentially vulnerable individuals.
In a failed attempt to hide their real identity, BSL was found to have spoofed its outbound phone number by presenting over 1,000 different telephone numbers on calls. In March 2023 the ICO carried out a search at BSL’s office in Bolton, seizing evidence including documents and electronic devices.
Our extensive investigation revealed that between March - July 2022 and October - December 2022, BSL bombarded people with 4,376,037 unsolicited direct marketing calls to numbers that had been registered to the Telephone Preference Service (TPS). This resulted in 58 complaints to the TPS and a further 193 complaints to the ICO.