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Repair Plans UK Limited (RPUK), based in Brighton made 21,347 unsolicited direct marketing calls to people registered with the TPS between 18 January 2021 and 7 September 2021. RPUK came to the attention of the ICO via West Sussex Trading Standards. The ICO’s investigation found the company targeted a specific demographic, as they bought data which asked for people aged 60+, were homeowners and had a landline, and made false and misleading statements during their calls. Throughout the investigation the company failed to provide any details of their compliant marketing procedures and the ICO found at least one incident of £180 being taken unnecessarily from a person’s bank account. The ICO has fined RPUK £70,000 and issued an enforcement notice demanding the company comply with the law within 30 days.