Good record keeping supports good data protection. For example, having the right amount of accurate and up-to-date personal data helps you comply with data protection principles. It helps you to effectively handle requests from people exercising their rights under data protection law. It also makes good business sense. Having someone to make sure your business has robust systems in place to maintain your records saves you time and money, as poor record keeping can be costly. Consider the financial cost of recovering lost data, the staff time spent looking for historic information and the reputational damage if customers are negatively affected.